We provide strategic global campaign management services via a team of dedicated, multi-lingual international coordination specialists. We manage worldwide and regional corporate communications programmes for clients, taking a lead agency role, managing planning, messaging and content creation, handling international business media, structuring global social channels, creating global communications policies and guidelines and establishing coordination processes.
International campaign management services include:
- Single point of contact for effective management of PR campaigns across multiple countries with local knowledge and expertise
- Centralised campaign content creation
- Global business media handling
- Centralised online reporting and evaluation dashboard to demonstrate value and justify PR spend
- Coordination of international press tours, events and product launches
What are the key benefits?
- Greater economies of scale through centralised knowledge, content creation and reporting
- Greater control over global PR programmes and consistency of message
- Global and local expertise – all team members have run in-country PR programmes prior to joining the international team
- Reduction in admin and management and extension to internal marketing teams, which are often under pressure
- Best practice expertise in creating strategies to support brands in an increasingly complex global social media landscape
- Central evaluation of PR results