Social Media Services from LEWIS
LEWIS executes social media campaigns on both a stand-alone basis (as an appointed social media agency) and as part of integrated digital communications and social media PR campaigns. Regardless of how we engage with you, we consider social media an integral part of any communications initiative and work to dovetail social media activities with other aspects of your marketing.
Our approach to social media begins where any online initiative should: architecting a strategy for your business. We analyse the current situation of a brand’s owned channels vs. competitors as well as organic mentions by target audiences across key social sites. We develop plans that sit at the intersection of data and creativity to help clients not just meet, but exceed their online visibility goals.
We put great content (text, images, video, interactive content) at the heart of our social media campaigns and use our journalistic heritage and digital content production capabilities to create content that educates, informs, entertains and inspires reactions.
But it’s not just enough to have great social content or updated social channels. Optimising them for both users and search engines is imperative to get found in search and include the right hooks for organic user propagation of content. Whereas most put SEO and social media in silos we leverage them together.
We take a measured, accountable approach to measurement of success in social media. All programmes include reporting and analysis of established objective metrics and KPIs (Key Performance Indicators). Each month, clients are provided with a social media and web analytics dashboard tracking success of initiatives and offering key analysis to refine approaches to digital and social.
Our team is made up of experienced bloggers and social media power users who have worked to help countless brands – from Fortune 500 companies to venture-backed startups – dominate the social media landscape and nurture vocal communities of web influencers, transforming them into advocates. In 2010, we also acquired PageOne PR (now LEWIS Pulse), an award-winning PR consultancy specialising in metrics-driven social media programmes. LEWIS Pulse brings deep community management expertise and experience with top technology brands to the LEWIS social media team.
Social media capabilities include:
- Social media strategy development
- Social media optimisation and audits
- Blogging and audience acquisition
- Community management (social networking, microblogging and forums/boards)
- Video, infographics, linkbait and creative content development
- Facebook pages and applications
- iPhone/iPad and other platform-specific apps
- Social media training and enablement
- Blog design and development
- Social media policies, guides and resources
Contact the LEWIS PR team today and discover how a social media PR program for your brand can help you become the buzz of your industry.
LEWIS also offers a series of social media programs, based on proven best practices and experience with dozens of brands: Social media for thought leadership, Social media response, Social media for events and Social media for product promotion.
Visit our Resources section for more advice on social media best practices.
Please see some examples of our work by visiting our Creative & Digital showcase microsite.