OCTANE, a division of LEWIS PR, has been awarded CNET Networks’ prestigious award for UK technology PR campaign of the year.

The winning campaign was for Postini, the provider of on-demand communication security and compliance solutions. OCTANE helped the company to move from a relative unknown in the UK market to a market authority within 12 months. Benchmarking results against those of Postini’s competitors, the agency delivered a combination of thought leadership and rapid response work to make the company the most covered player in its space.

Nick Leonard, managing director at OCTANE commented "The campaign presented us with a common challenge – taking a US market leader to the UK market. We needed to establish a differentiated position fast, and then get in front of the right media as often as we possibly could."