services - media relations
Media relations
Media relations forms the cornerstone of many client campaigns. The LEWIS differentiator is simple: an understanding of what clients expect and what journalists want – and then working hard to match the two. LEWIS prides itself on a strong media culture, an approach that is underlined by the presence of numerous, experienced former journalists on its team. The agency works closely with all media, from international business publications to national newspapers, consumer magazines, trade journals, television, radio and online. Dedicated teams track the news agenda to ensure clients stay on top of breaking news and ahead of the competition. LEWIS also helps clients understand what trends, such as blogging and podcasting, really mean for business communications and automates news tracking through the implementation of RSS. Throughout everything it does, LEWIS will discuss a client's objectives, agree targets and then work to exceed them.
Global ‘boutique’
LEWIS implements campaigns on a worldwide basis to have maximum impact in each market. This is achieved by developing truly international messaging and programs, which are then incorporated into local market activities tailored to the region. LEWIS integrates and manages the campaign, providing unified control and reporting of activities across the US, Europe and Asia from a single point. The entire global team knows each other, uses the same systems, training, processes and templates - adding cohesion not confusion to global marketing.
Evaluation
All client campaigns are focused on delivering a combination of four principal aims: driving sales, supporting partnerships, raising investment and recruiting personnel. We work with the client to set strict objectives up front which we work to not only hit, but exceed. These are both qualitative - covering messages and target media - and quantitative - volume of coverage achieved. To ensure our data is watertight we work with the world's leading evaluation organisations and can prove the value of coverage to clients. This is all set within the framework of a predictable cost, charged by activity, so there are no nasty surprises.